seo

The Statistics and SEO Library: the Books I Recommend (and Why)

There is a question that comes back, reliably, every time I publish an article along this path: "so, which book…

2 weeks ago

Simpson’s Paradox in SEO: When Aggregate Data Can Lie

It's the last day of the month. We're putting together the SEO report for our main client. We open Google…

4 weeks ago

Time Series Analysis and Forecasting in R

What is meant by a time series? A time series consists of values observed over a set of sequentially ordered…

6 years ago