Categories: statistics

Recent Posts

Keyword Clustering: grouping thousands of queries with K-means and hierarchical clustering

It happens with every reasonably serious project: you export the keyword list from Search Console…

1 month ago

Expected vs Actual CTR: finding the pages that earn fewer clicks than their position deserves

Anyone who spends their days inside Search Console knows that little nagging feeling: a page…

1 month ago

Naive Bayes: classifying search intent with Bayes’ theorem

In the article on the multi-armed bandit we used Bayes to decide between variants: shifting…

1 month ago

Multi-armed bandit: optimising the variants while the test is still running

In the article on Bayesian A/B testing we compared two variants at a fixed sample…

1 month ago

Bayesian A/B Testing: not just “whether” B beats A, but “by how much”

In the article on classic A/B testing we saw how to compare two variants with…

1 month ago

Bayesian Conversion Rate Estimation: how much can we trust limited data

In the article on the foundations of Bayesian statistics, we saw how Bayesian updating works…

1 month ago